Head of Product – Customer Conversion Zalando SE Country - Italy
Discover why Elena defines herself as "A happy mix of Engineering and Creativity."
Elena Bianchini is an experienced product management professional, diversity and inclusion evangelist, and pro-bono consultant. She believes the key to creating great products is to refer back to the customers.
Elena has a Master's degree in Information Engineering and Management from Politecnico di Milano.
She's a proud mum of 2, a fashion blogger for women over 40 (with over 10K followers)
Elena is the Head Product of Customer Conversion in Zalando. Former Director of Checkout and Customer Products in lastminute.com, Elena launched the SelfService and App, increasing revenues by building the postsale journey. Before lastminute.com, Elena was a Head of Product at Vodafone, covering a wide range of Customer segments from Consumer to Large Corporates both for Vodafone Italy and the Group.
She is an IntheBoardRoom 2019 Alumna and she's now part of the GirlsRestart association, helping women-led companies to reshape their business strategy to face the Pandemic challenges.