Martina Říhová, currently the CEO of Starcom MediaVest Group, began her journey through Czech advertising landscape in 1995 as a PR manager for clients such as Clairol, Amway or Cesky rozhlas. After a while she moved on to MediaCom to work for Master Foods, BAT or Nokia. In 1999, she decided to accept the offer to become the leader of the Coca Cola Company advertising team, which she later assumed regionally.