Head of Global Brand Equity, PR and Social at Siemens Country - Germany
Dr. Mirjam Jentschke is Head of Global Brand Equity, PR and Social at Siemens Home Appliances and Marketing transformation expert.
She is passionate about the exiting interactions between brands and customers, which leads to always new challenges for brand management. She has elaborated on that challenge as well in her latest book on consumer-centric brand management.
