Renata is a marketing director of a financial institution, whose brand she helped create almost from scratch. During her assignment, she worked hard to built a unique brand, which the public very soon recognized and got to like. Nevertheless, the necessary reorganization of the company caused by unstable economic situation, landed on Radka’s shoulders with no exception. She had to abandon the work she really loved and start looking for a suitable position. But it was clear that such a specialized function can only be found in large corporations, which narrowed the job search even further. So she made the search the main focus of her mentoring sessions and together with her mentor created a plan of an intensive job search. They worked on identifying her strongest assets, creating her personal brand and finding ways to “sell” herself and her bigest successes. Within a couple of months, Renata found an appropriate job, where she’s happy.