Senta is a business professional with a twenty years of international experience in Sales, Marketing and Mergers and Acquisitions. Currently, she holds the role of the Brand & Strategic Innovations Director at Deloitte. Before she worked as the Worldwide Customer Reference Program Director in Hewlett-Packard Corporation and is in charge of the customer reference transformation, aiming to bring HP’s Customer Reference Program infrastructure to the scalable and user-friendly social platform, integrated to SalesForce.com, and to build the most valuable and innovative customer reference program on the market. Senta is a graduate of the Faculty of Electrical Engineering at the Czech Technical University in Prague, Czech Republic, and holds the Master of Science in Biocybernetics. In 2011, Senta was awarded the Czech Business Person of the Year and she has become the first and only woman winning in this main category in the 18 years history of this competition.