Antonella Sottero, the Managing Director of Ferrero CZ & SK, was born in Alba, Italy and joined Ferrero after graduating in Economics at the University in Turin. She started in local marketing and ever since then gained experience in many departments of the Ferrero Company and in different countries, acquiring a remarkable international management competency. She managed the Fererro family business in in Italy, Germany, Eastern Europe, Africa, at the Group Headquarters in Luxembourg, and now in the Czech Republic. Her most rewarding project is “Social Enterprises”, which involved Enterprise/Production plants which were created in difficult market areas (Cameroon, South Africa, India) with the aim of creating business and redistributing part of the income locally through social initiatives.
