Peter was born in Slovakia and brough up in Germany and Hong Kong. He studied Management and Economics at the University of St. Gallen in Switzerland. He started his career in the Roland Berger Strategy Consultants in Munich. In 2002, he joined the adidas Group, where he was responsible for strategic development in the EMEA region. Since 2004 he was responsible for the Czech branch of adidas in Prague. Following the acquisition of the Reebok brand in 2006, he was made responsible for the integration of Reebok in the Czech republic. Following that, Peter was apointed the CEO. In this function, he's responsible for the development of both brands on Czech, Slovakian, Latvian, Lithuanian and Estonian market. He loves classical music, but enjoys Slovakian folklore just as much. He likes hiking and getting to know different cultures through travelling. He sees his mission in supporting young, value-oriented talents.
