Senta is a business professional with a twenty years of international experience in Sales, Marketing and Mergers and Acquisitions. Currently, she holds the role of the Brand & Strategic Innovations Director at Deloitte. Before she worked as the Worldwide Customer Reference Program Director in Hewlett-Packard Corporation and is in charge of the customer reference transformation, aiming to bring HP’s Customer Reference Program infrastructure to the scalable and user-friendly social platform, integrated to SalesForce.com, and to build the most valuable and innovative customer reference program on the market.